LAS - Centurion Lounge Las Vegas - reopened on Decem‍ IAH - Centurion Lounge Houston - reopened in October 2020 We believe that the strategy American Express is using to reopen their lounges mirrors where the air travel has picked up and where airlines see travel demand going into the holiday season.ĬLT - Centurion Lounge Charlotte - reopened in October 2020ĭFW - Centurion Lounge Dallas - reopened in October 2020 Kennedy International airport (JFK) on October 9, 2020, in addition to the Philadelphia and Seattle locations. Picking up where they left off, American Express just opened the brand-new Centurion Lounge at John F. Just days prior to the global shutdown, American Express held a grand opening of the newest pre-COVID location at Los Angeles International airport (LAX). Prior to the COVID-19 pandemic, this year had a lot of promise for being a tremendous year for additional Centurion Lounge locations. Starting with the Centurion Lounge at Philadelphia International Airport (PHL) and the Centurion Lounge at Seattle Tacoma International Airport (SEA) on October 5, 2020, American Express has also announced additional reopenings for select locations with target reopening timeframes of October 2020 and end of 2020. Let’s dive in! 2020 Centurion Lounge Reopening Plan Cardmember uncertainty around future benefits is bad for the business.After closing all Centurion Lounge locations on March 21, 2020, and having a nearly seven-month hiatus, American Express has finally reopened select Centurion Lounge locations! The Centurion Lounge Philadelphia (PHL) and the Centurion Lounge Seattle (SEA) have officially reopened as of October 5, 2020! In this article, we’ll guide you through American Express’ 2020 reopening plans, why the Centurion Lounge reopenings are important for Members, and what changes you can expect due to COVID.

Cardmembers will be patient if there’s a clear timeline to a return of benefits. And they need to do this as quickly as they possible can, even offering a reason for delay.

That’s why American Express needs to speak to when they’re bringing back core travel benefits like Centurion lounges, something their competitors from independent lounges (including those participating in Priority Pass) to airline lounges have already been doing. That’s not a replacement for the card’s core benefits, it’s a bridge to the point where American Express can bring those back. These are ways to provide some value towards a card’s annual fee when someone isn’t traveling, to get them to keep the card rather than cancelling, and to get customers to use it for spend they otherwise wouldn’t. Griff also argues ‘but new temporary card benefits have been introduced’ like statement credits for wireless phone service and streaming services. Most cardmembers don’t use Centurion lounges for months at a time during normal circumstances, it’s a benefit that Platinum and Centurion customers know they have when they do travel through airports with the facilities – a benefit they know right now they do not have. Suggesting that travel needs to return to normal levels and/or we need to be past the point of worry over the pandemic misses the point that brands need to work harder than ever to deliver the best possible experience within current constraints, rather than choosing not to do so.

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